9/12/2023 0 Comments Best about us pages for b2bUsing an AI-based approach, NewtonX identifies business professionals that will be the most useful for a company’s research needs and identify market opportunities.įor this opt-in page example, we’ll take a look at one of NewtonX’s webinar pages.įirst of all, webinars are extremely influential in B2B marketing. Opt-In Page Example To Inspire Your Agency’s B2B Marketing #2: NewtonX’s Webinar Page On the flip side, if someone already knows of the dangers of cybercriminals, then they’ll be eager to learn what trends took place in the past year and where things are going. Instead, they need to download the report to learn more. But it’s not enough to make a full judgement. If someone didn’t already know about how important IT security is, then they know now. The copy makes the reader want to learn more about the subject. You see, this is used as a segue into the dangers of cyberattacks. It plays on your fears, which business keynote speaker Marcus Sheridan says can increase your sign-up conversions by as much as 80%.Įveryone can relate to the good-vs.-bad phenomenon. evil” is a great way to grab the reader’s attention. The value is conveyed clearly and all the content is above the fold (above the first page break when you first land on a web page).īesides, the copy is what sells the report.Īnd it’s the opening that hooks the reader.ĭelving into a deep subject matter on “good vs. It’s not as aesthetically beautiful as a lot of other high-quality landing pages, but it gets the job done. VMware is a multi-cloud solution provider based out of Palo Alto, California.įrom apps to security, VMware offers a lot of value to companies in the digital space.Īnd for this example, we look at VMware’s opt-in page that offers a report on the state of cybersecurity and what the future holds. Opt-In Page Example To Inspire Your Agency’s B2B Marketing #1: VMware’s “2020 Cybersecurity Outlook Report” Page Without further ado, let’s start with the first example. Okay, now you’re probably wondering what the best practices are when it comes to opt-in pages. In turn, you can use your newfound insights for other aspects of your online marketing.īasically, you get a better read of your target audience. Whatever it may be, you can do a little experimentation until you find the right balance. Unless you plan to only use cold calling, you’ll need to capture the contact information of B2B buyers that show interest in your brand.īy providing a valuable form of content, you establish yourself as a trustworthy source.Īnd according to the IT Services Marketing Association, 52% of executives believe thought leadership is critical, and 40% believe it’s important.īesides generating leads, an opt-in page provides a great amount of insight into your marketing strategy.Īs you analyze your results, you see what works and what doesn’t.įor example, if your agency generates a lot of traffic but a low percentage of conversions, then your opt-in page title might be great at promising value, but the page itself is fundamentally flawed.Īre your calls to action not prominent enough? Opt-in pages are necessary because, first, it’s a lead generation tactic. If you need help with generating lead magnet ideas, read this article. If you don’t have valuable content for your B2B leads to access on your website, then you’re missing out.Īs reported by the Chief Marketing Officer Council, 87% of B2B buyers say that online content has a major or moderate influence on their purchasing decision.Īnd 70% of B2B buyers locate content directly through a vendor’s website, according to FocusVision. The main idea is to grow your email list so you can nurture your leads.Īnd some of the most common types of content that opt-in pages promote are: What Is an Opt-In Page?Īn opt-in page is a lead magnet landing page that’s designed to capture the personal information of a user in exchange for a piece of content.īut the content has to be free and valuable. In a rush? Want to download this article as a PDF so you can easily take action on it later? Click here to download this article as a PDF guide. How tiny changes can sometimes uplift your conversions in a radical way.īefore we tackle the list of opt-in pages, let’s define what they are and why they’re so crucial to master.9 quality examples of opt-in pages from businesses just like you in the B2B space.What an opt-in landing page is and why you should care so much about having one.If you’re lost on how you should be designing your opt-in pages, this resource is for you. So you need to learn what gets people to click “Sign Me Up” (or something less generic). You can have the best content in the world to give users, but they won’t share their contact information if your page isn’t optimized. By Mark Lydon - Get free updates on new posts hereĪ good opt-in page can make or break your B2B sales funnel.
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